I'm running a VSL funnel however not sure which one I should do: #1 - Ad > Opt in > VSL > Schedule #2 - Ad > VSL > Type form application > Schedule I've ran #2 in the past with success. These were the numbers: - $200/day budget - $10.79 CPC - $85.28 cost per application - $142.14 CPBC Really good lead quality and decent cost per call. Not sure if #1 would be any better but I see most people in the industry running an opt in funnel. Because let's say its the same CPC, 20% landing page CVR - that's a $50 CPL. Let's say 20% VCR that's a $250 CPBC. But maybe with our setter calling that could be brought down to $150? Also because I'm on a lower budget should I be optimizing for a cheaper conversion event? i.e. opt ins are almost half the cost of an application. Or because I've got a good CPBC it doesn't really matter. Here's the current funnel - https://www.sixfigurescale.com/apply Curious to see what your thoughts are š