Opt in VS Apply Funnel · Adspend.com

Oscar Strahle

May 28 in General discussion💭

Opt in VS Apply Funnel

I'm running a VSL funnel however not sure which one I should do:

#1 - Ad > Opt in > VSL > Schedule

#2 - Ad > VSL > Type form application > Schedule

I've ran #2 in the past with success. These were the numbers:

$200/day budget
$10.79 CPC
$85.28 cost per application
$142.14 CPBC

Really good lead quality and decent cost per call. Not sure if #1 would be any better but I see most people in the industry running an opt in funnel.

Because let's say its the same CPC, 20% landing page CVR - that's a $50 CPL. Let's say 20% VCR that's a $250 CPBC. But maybe with our setter calling that could be brought down to $150?

Also because I'm on a lower budget should I be optimizing for a cheaper conversion event? i.e. opt ins are almost half the cost of an application. Or because I've got a good CPBC it doesn't really matter.

Here's the current funnel - https://www.sixfigurescale.com/apply

Curious to see what your thoughts are 👇

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