I’ve answered 13k Skool support emails. Here are 5 lessons that I’ve learned.
Hey everyone!!! I don’t normally post, but after speaking to some of you in the Skool HQ I thought I’d share a couple of the things I’ve learned working on the support team for the past 1 year 😄 Here we go: 1. When members can’t reach you for help, their experience suffers—and they’re more likely to leave. Solution: Make your support email easy to find. Add it to key places like your community’s About page, the welcome post, or the first page of any course. The easier it is for members to get help, the better their experience will be. When members know where to ask for help, they’ll feel supported. They know you have their back even if they don’t contact you. 2. People get confused about what to do in your community without a clear community roadmap. Solution: Engaged communities provide a clear roadmap. The purpose of the roadmap is to guide members from point A to point B with simple, actionable steps. Outline precisely what members need to do to achieve their goal. This shows you have a proven plan and can help them succeed. People will join your community to achieve their goals. But they stay because of the valuable connections they make along the way. Speaking of connections… 3. Members are less likely to churn when they feel a personal connection with you. Community is like a party: If you don’t know anyone there, you will feel left out. And no one likes that feeling. By taking the time to connect with members, you make them feel included. Members who know you personally become invested in your community and are much less likely to leave. Solution: Start by building relationships through AutoDMs. Ask open-ended questions like, “Have you been doing this for a while, or are you just getting started?” From there, tag them in relevant posts based on where they are in their journey. Move from DMs to a one-on-one call. For smaller communities, consider short 1-1 calls. For larger communities, an onboarding call is a great time investment. You can even direct members to the onboarding call directly from your AutoDM.