Just joined this amazing startup Optifino with the former commish of the IRS on the board! They've spent 17k on ads the past 2 months running these ads (attached). And basically slight variations of this same exact style and landing page. 161 Total leads, no appointments. Maybe connected with 10 people on the phone. This is the landing page - https://lp.optifino.com/ I made a BET with the CEO that I could beat his VP of Marketing & this outsourced marketing company! I really want to WIN! Just need a little bit of help! Thank you very much! @Frank Kern @Tyler Dorsey

Since you like mind stuff, I put a 5-part video series I created into the Classroom section and it's called The Path. You can unlock it by getting the "Level 2" in the group ...which to simply get two posts or comments liked. (I'm trying to foster collaboration and community :-) Hope you like it!

Did anyone do the Offer Formula for a Pre-Launch? And if yes, did you use the whole or just parts of it?

I split test these three different thumbnails for my latest YouTube video to see if changing *only* the copy on the thumbnails would make a difference. It totally did. The title of the video was "Watch This If You Want To Make Money FAST" and these are the thumbnails I tested. Which do you think was the winner?

Two sentences made my last video get a ton of views. I started posting YouTube videos on June 11th. I've been horribly inconsistent with YouTube and my videos rarely got more than a few thousand views. Up until recently, I've had 40K~ish subscribers for years. That didn't seem to matter. Hardly anyone watched my stuff. Up until June 11th of this year, I hadn't posted anything since April of 2023. Then in June I decided to post consistently and see what happened. I got some good advice from Alex Hormozi and I also did the UNTHINKABLE ... Which was to read the instructions that YouTube gives you for free. WHAT ALEX TAUGHT ME: 1. The "thing" that makes YouTube show your video to more people is this: ClickThrough Rate + Average View Duration = Good So the higher your clickthrough rate is (you know ...people seeing the thumbnail and then clicking the video) ... And the longer someone watches your video ... The more YouTube will show it to people for free. 2. A good way to figure out what thumbnails are working is to use tools like ViewStats.com because you can type in a topic or a keyword and it will show you videos that got MORE views than usual. The fancy folks call these "outliers". 3. Make your videos good so that people will watch them longer. So ...armed with this knowledge, I made some videos.. And it actually worked! I've made 8 videos so far and all of them have gotten more than 10,000 views except one. (And that one didn't have a good click through rate.) BUT THEN I DISCOVERED A SECRET. And by "Secret" I mean ... Something that was clearly spelled out in YouTube's instructions. I applied it to my most recent video to date and that video has received 36,000 views in 14 days. Here's the "secret": TELL YOUTUBE WHAT THE VIDEO IS ABOUT BY WRITING YOUR DESCRIPTION PROPERLY. I don't really know what "properly" is but here's what I *was* doing: My descriptions were always the same. A few links at the beginning and then some info about me.