How to book meetings, from prospects that DON'T show up to your webinar Sounds crazy but let me explain... I was working with a financial advisor that was distraught that no one showed up to his webinar I encouraged him to deliver his webinar whether there were 100 attendees or zero attendees He lived up to his end of the bargain ↳ and delivered a top notch presentation...... to no one I explained that the magic happens AFTER the webinar We extracted several one minute segments from his webinar and → created powerful LinkedIn posts → reached out to the 14 people that RSVP'ed and sent them one clip → used the clips to get other prospects interested that didn't RSVP Result: → 8 new prospects in his pipeline → 3 new meetings → 2 new clients Lesson: By being creative, you can turn what most advisors look at as failure, into success