Once you discover a winning ad, you should extract maximum value from it. Here’s how you can maximize the potential of winning creatives: 1. Replicate the Success: Use the same core theme that made the original ad creative successful. 2. Refresh the Visuals: Change the background, tweak the content order, and adjust the visual style to keep it engaging. 3. Optimize for Variety: Experiment with different edits and styles to see what resonates best with your audience. By creatively adapting your successful ad, you can continue to drive results and maintain audience interest.

If you're running Facebook ads in any niche to generate leads, it's really important to track the right metrics for decision-making and ad optimization. The most important ones are 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗟𝗲𝗮𝗱 (𝗖𝗣𝗟): CPL gives you a direct insight into how much you're spending to get each lead. If your CPL is above $30, you must enhance your ad experience to improve results. Keep in mind, leads are just info about clients, don’t stop there. 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: At the end of the day, you need to know how much you are spending to acquire a paying client/project. To keep the business profitable, your CPA should not exceed 20% of your service charge. You also need to track the conversion rate from lead to actual customer. 𝗪𝗵𝘆? Because you might find that some ads are excellent at generating a high volume of leads but fall short in converting them into paying customers. On the other hand, some ads might have a higher CPL but produce leads that convert at a much better rate. All your optimization efforts should focus on balancing these two metrics: CPL and conversion rate.

Creating ad copy for lead generation on Facebook requires a strategic structure to capture attention and drive action. Here's the structure I use: 𝗛𝗼𝗼𝗸: Start with a strong, attention-grabbing opening to draw the audience in. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺/𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Identify your audience's problem or ask a question that resonates with their needs and concerns. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻/𝗔𝗻𝘀𝘄𝗲𝗿: Present your service as a solution to the problem or the answer to the question. Explain how it addresses their pain points. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Highlight the key benefits of your service. Clearly outline what the audience stands to gain by choosing you. 𝗢𝗳𝗳𝗲𝗿: Introduce an irresistible offer. This could be a discount, a free trial, or a special promotion that adds value and entices action. 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔): End with a clear and compelling call to action, instructing the audience on what to do next. Make it direct and easy to follow, such as "Sign up now" or "Get your free quote today." By following this structure, you can create ad copy that captures attention and effectively guides potential leads through the decision-making process, ultimately driving more leads.

If your Facebook ads are performing well, it’s time to think about scaling them to generate even more leads. There are two main ways to do this. 𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 Whether you’ve set the budget at the campaign level or the ad set level, you need to increase the budget by 20-25% every 3-4 days, for the ads that are performing well, in vertical scaling. This slow and steady approach helps maintain your ads' performance without throwing off the algorithm. 𝐇𝐨𝐫𝐢𝐳𝐨𝐧𝐭𝐚𝐥 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 Secondly, you can also scale Ads horizontally by duplicating your best-performing ad or ad set within the same campaign and then setting it up with a higher budget—usually 50% to 100% more. This method allows you to push for more leads quickly without worrying about the original ads being affected. Scaling is all about smart adjustments to maximize your ad spend without compromising results.

Many local business owners are still hesitant to spend money on Facebook ads, unsure if they deliver results or not. The answer is yes - Facebook ads still work in 2024 for local businesses, but the marketing approach has changed. In the past, results relied more on audience targeting and demographic data. However, the algorithm has changed over the past few years. Now, Facebook ads depend more on the quality of creatives, ad copy, and an irresistible offer to achieve good results. Ads that resonate emotionally with the audience and focus on customer-oriented content usually perform better. You must create content that not only attracts attention but also builds an emotional connection with your audience.