Many local business owners are still hesitant to spend money on Facebook ads, unsure if they deliver results or not.
The answer is yes - Facebook ads still work in 2024 for local businesses, but the marketing approach has changed. In the past, results relied more on audience targeting and demographic data. However, the algorithm has changed over the past few years. Now, Facebook ads depend more on the quality of creatives, ad copy, and an irresistible offer to achieve good results. Ads that resonate emotionally with the audience and focus on customer-oriented content usually perform better.
You must create content that not only attracts attention but also builds an emotional connection with your audience.