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6 contributions to PPC Launchpad By GrowMyAds.com
AMA Google Ads - September 2024 Answers
September's AMA answers are now uploaded to YouTube! I go on a bit of rant with the first question by Tammy. Sorry to anyone where you might not feel I answered your question fully and instead start ranting - I'm prone to go down rabbit holes especially when riffing Q&As like this. Hope you all get some value and I hope to see you on October's AMA which I will post the thread for questions towards the weeks of the 21st. @Tammy Bridges @Vijay Kumar Pathipaka @Jacek Pyziak @Rob Sanders @Mohamed Tefridj @Lawrence Pryor @Ashley Longoria @Caro Rios @Alley Hassen @Tommy G @Nichol Low @Jami Leclerc @Planters Exchange @Matt McCormick @Dave Christie @Charisse M @Krushna Sharma @Gabriela Morosanu @Jim Hamiod @Amanda Coleman
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New comment 15d ago
AMA Google Ads - September 2024 Answers
2 likes • Oct 6
Goated for this video!!! Thanks for doing these. Shows your commitment to coaching, bringing value to others and passing of knowledge.
AMA Google Ads - September 2024
Hey PPC Gang, Send me your Google Ads questions in this thread and the first week of October I will do a Loom video answering them and give my advice and will post in the group for everyone to watch and review. Also, if you missed August's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-august-2024-answers?p=625c7a7b To Growing Your Google Ads!
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New comment 15d ago
0 likes • Sep 30
What’s going on man! Company doing ads for is B2B2C. We service both businesses and their clients. For lead generation, we’re going after both businesses and clients. If a client lead is generated, we pass it to closest business. Any advice on the ads side for this type of scenario so Google doesn’t get confused on what audience they should be looking for? Any way to split the audiences for tracking? I have the tags and conversions split up. Also, how to best handle where a large amount of traffic to our site and ads are recurring users? Both the businesses and clients have logins to our site. I have a feeling a good portion of our spend is going to recurring users to just get to our site and want these individuals to be negated. I know there’s a setting for bid for new users only, but I don’t want to not bid for a person that is coming back for a second time. Is this where I would need to do that new users setting in one campaign and a do a retargeting in another?
0 likes • Oct 2
@Austin LeClear stoked to hear it!!! Thank you!!
Tracking sales
Hi all, how would you go about tracking sales when a customer has a long lead time and we are onyl sending clicks to a contact form or phone call? We would usually charge a % of sales but cannot track this without full buy in from the client so do we just charge a higher fee?
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New comment Sep 30
1 like • Sep 30
@Steve Cox maybe don’t ask for full access. I always push full transparency and just let them know exactly what you need access to, why you need it, and most importantly how and why it’s going to benefit them. The better tracking, the better that Google knows it’s doing well, the cheaper it’s going to be for them to get conversions and higher quality leads they will get.
Seasonal Niches ?
A part of my niche gets lower search volume in winter months. Do any of you have similar experiences with clients, or ideas on how to handle this? Im thinking I can lower my monthly rate for those 3 months, decrease PPC spending slightly, and focusing on SEO (since SEO takes time to go into affect).
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New comment Sep 30
0 likes • Sep 30
@Steve Cox would it be wrong to say to just bid lower since CPCs should be lower during this time period? Also @Tyler Scola - if you’re only US based, maybe try to just target the warmer states like Steve mentioned.
Conversion value for email leads vs customers
Hi PPC friends, We do launches 2x a year for each of our products, but we continually run ads in order to get email leads for these launches. We’ve been using “maximize conversions” goals for all of our PMAX campaigns. One conversion for email signup, one conversion for buying a product. But we want to try using “maximize conversion value” to teach Google to value customers more. A customer is worth $900 to us - that’s the conversion value. And we’ve calculated that we need to get ~30 email leads from Google to get one sale. The question is: what should we list as the conversion value for email leads? $1? $30? $1 is kind of arbitrary, basically telling Google "we value customers 900x more" whereas the $30 is based on the 30 leads to 1 sale ratio we calculated. One potential complication: Google will only get sales conversions 2x per year during our launches, then a 6 month wait until it gets more.
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New comment Oct 1
0 likes • Sep 30
I’m doing the same thing with my conversion values currently. Valuing 2 sets of customers (one high ticket, one low ticket) at different values and then valuing the email leads for the sets of customers at 2 values that are smaller values/scaled down. I just switched the conversion and tags over so it’s relearning right now but definitely can report back to you my findings. As a suggestion, when it comes to your 30:1 lead to close ratio, maybe do some more prequalifying before that email lead comes in so you only get the best of the best. That would change the value of those email leads in your scenario.
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Matt McCormick
2
13points to level up
@matt-mccormick-1164
Expert in Amazon management and PPC Digital marketer

Active 21d ago
Joined Sep 7, 2024
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