When you pass a winning creative from a testing campaign to a scaling campaign. Do you still keep the audience as broad as possible? Or do you adjust the ages, gender, placements, devices, etc.. that had best results when testing.

For pay per call ads with landing pages. Should my campaign objective be lead generation or traffic?

Hi John, looking for your input on this. A couple days ago I launched about 200 creatives for a lead gen campaign. I did 1 ad per ad set, CBO, and a bid cap slightly under the payout amount. My daily budget is about $2500 but it’s only spending $10 a day. Should I just let it run for a few days? Or slowly increase the budget and bid cap?

I've been running the one CBO campaigns strategy you see all over YouTube for a while, but it just doesn't seem to be working well for me anymore. So I'm curious, how many CBO campaigns will you guys end up running as you scale? 5? 10? 20? It's been a while since I ran a ton of campaigns at once in an account!