If you want to grow your business to $100m there is one thing you need to understand… Capital allocation and leverage. The vast majority of businesses start as the following: - one or two founders - sitting in their garage - ready to do whatever it takes Because you have no budget and no savings, you can’t hire anyone meaning you have to do everything yourself. It could be cold calling, facebook marketing, organic social etc. Eventually as the business grows, you have to do everything to the half of your ability because you are so time constrained. Logically, you decide they need to hire… You have a few options here. You can: a) hire a cheap contractor b) hire an expensive agency or full-time role c) keep doing something half assed as its technically not broken This is a huge inflection point and depending on whether they understand the concept of leverage and ROIC is whether they will grow or fail. Leverage is often used to refer to debt. In this situation I am referring to the businesses power to influence a person or situation to achieve a particular outcome. There are a ton of things that impact the leverage a business has for its marketing efforts. Let’s use obvious extremes to illustrate the point of leverage. Ronaldo apparently charges $3,200,000 per Instagram post. If I were to create a new fitness tracker that cost $90 to get to a customer and sold for $200 (meaning $110 profit) I would need his post to sell 29,000+ watches from that post to break even. Chances of that happening on a fresh brand = 0 A brand like Whoop or Nike though can afford this because of the leverage they have. A brands marketing leverage is affected by: - its brand awareness/affinity - its unit economics - its repeat purchase rate - its marketing funnel Even if Ronaldo doesn’t convert enough to break even on the post directly for these brands, they have so many other supporting factors that allow the campaign to eventually convert profitably. So what does this have to do with your small to medium sized business.

As the year draws to a close, it's time to reflect on your business journey. What successes have you achieved? What challenges have you overcome? Now, it's time to shift your focus to the future. The new year presents a fresh opportunity to scale your business, expand your reach, and achieve unprecedented growth. _Are You Ready to Take Your Business to the Next Level?_ To help you achieve your goals, I'd love to facilitate a collaborative discussion with you. Let's share valuable insights, expert tips, and innovative strategies to propel your business forward. _Let's Share Your Business Ideas and Tips Together!_ Join me in a dynamic conversation to: 1. Explore your current business landscape and identify areas for growth 2. Discover cutting-edge strategies to drive sales, boost revenue, and enhance customer engagement 3. Develop a tailored action plan to achieve your business objectives in the new year Together, let's unlock your business potential, foster meaningful connections, and create a prosperous future! #BusinessGrowth #ScalingUp #NewYearNewGoals #EntrepreneurMindset #SuccessStory #CollaborativeGrowth

Hello Everyone, I'm Drey, I'm 21 from Germany I'm new here and looking for how to make money online, I wanted to start business on social media, but don't have enough experience to go about it, but I'm looking for more ways to leverage and have a profitable business because I want better future for myself and have a good source of income. How to learn more of that? Any advice is welcome

Hi guys am new here

A Newborn newbie just landed on this planet 🌏 hope it welcome 🤗 🤗 😁