So this just happened... Client: Your advanced AI assistant live chat isn't generating any leads or conversations from my website. Me: Well... looking at the data, your site had an estimated total number of visitors... of 3. In the last 30 days. Soooo..... there's that. LOL That's why we have now developed our PROPEL framework. Personalized AI Engagement Rank Higher with SEO to generate traffic Optimize Lead Nurturing Promote Seamless Scheduling Elevate Lead Conversion Leverage Automation To Scale Because it really does take all 6 elements if you want to efficiently scale your business.

When it comes to automation/integration/AI, which is most important to you. If it's something else, let me know in the Comments. You votes will play a part in what content and training I put out next.

If we start doing weekly live calls, what day/time works best? On these calls we’ll discuss AI, Automations, CRMs and whatever else y’all want.

Interesting read. Curious what ya'll think. https://www.linkedin.com/pulse/dockworkers-have-all-wrong-why-embracing-automation-now-kittinger-swowe

Your Prompt Matters More Than Your Model It’s one of the biggest secrets in the AI world right now... and it’s simpler than you might think: 🔑 Your prompt matters more than your model. You’ve probably heard a lot about AI models lately—how powerful they are, how they can revolutionize your business, save time, and boost productivity. But here’s the truth most people are missing: even the most advanced AI model is only as good as the instructions you give it. Let me share a quick story with you... A few months ago, one of our roofing clients came to us frustrated. He had been playing around with AI for a while, but he wasn't getting the results he needed. “I’ve got the tools, but it’s not delivering,” he said. The problem wasn’t the AI model he was using—it was the way he was talking to it. We dug into his process and quickly realized that his prompts were too vague. He’d type in things like, “Give me a roofing estimate,” or “How do I get more leads?” Now, these are valid questions, but AI needs more guidance to deliver value-packed answers. I told him, “It’s not about the model—it’s about how you’re prompting it. You have to train the AI to give you the results you’re after.” So we worked together to refine his prompts, teaching the AI to think more like a top-level marketing strategist, rather than a generic search engine. Instead of “How do I get more leads?” we switched it to: "Generate a lead generation strategy that targets homeowners who have storm-damaged roofs in [City Name]. Make sure the strategy includes Facebook ad copy, a follow-up email sequence, and an upsell for premium roof inspections." Boom! The difference in the response was night and day. Suddenly, the AI was churning out high-converting copy and step-by-step strategies tailored specifically to his roofing business. The best part? He went from spending hours tweaking content to getting it in minutes. Here’s why this works so well: When you give the AI a highly specific and clear prompt, you’re basically telling it what you expect, the direction to go in, and the outcome you want. It can dig deeper, get more creative, and deliver results that feel like they came from a marketing pro—not a robot.