Hi, I’m loving the course so far but I’ve got myself stuck and I can’t move on!!! I’ve been going round in circles for days trying to get my “offer formula” clear. At the moment the services I offer are neurolanguage coaching packages 1:1 and in groups (although not managed to get a group yet) and a community membership. As its hard to get people in my membership my business mentor Rachael Robers suggested creating a small course to sell which gives people access to the membership and hopefully then they'll stay. I signed up for this course to help me design that small course. I’d like the course to give them a window into my world and show them how I work. I have my own approach that I call the CALM way (community,action plan, language and mindset which I use to help people feel more confident using their English. The poing being that thye need more than juts the language to improve their fluency, they also need a system/habits (action plan) and to work on their blocks (mindset) and that learning is social (the reason for my community) My ICA is based on real people I’ve worked with and loved working with: Often perfectionist Maybe introverted Definitely lack confidence Busy Mindset issues rather than language that's holding them back but don't know that Frustrated because they know they're missing out on opportunities to: Connect with colleagues in a deeper way Show what they know/can do Make friends outside of work Feel like people judge their ability to do their job based on their English Don't feel like they belong Desired state: Express ideas clearly without getting tongue-tied Be able to communicate their expertise Feel respected Make small talk (at work) Socialise outside of work Be able to be/feel like themselves Feeling happy and less stressed (stress affecting their personal life - don't sleep well, worry too much, work too much to make it "perfect" I’ve come up with a couple of offer formulas but none of them convince me and it’s driving me crazy!