I'm diving into paid ads to promote me as a barber so that I can book my Sundays with 10 cuts. If 10% stick with me, I have systems in place to retain them and encourage them to leave reviews or make referrals. If I retain more than 10%, I'll build my client book much faster. So that means I get to set and hit BIGGER goals. I'll share my process here. First step is setting up a target market. There are dozens of options, not sure if it's worth it to get specific. If yes, please let me know, and I'll add details about their interests to make these ads reach my target. Men 25-35 Single Renters College grad/In college English/Spanish speakers Within 20 miles of my shop For those of you who've done this before... Is this a solid start worth testing? Or would you make changes.