How I Reduced Churn From 37% -> 6% in 2 Months
Since we're still early here with Skool, most of us go through phases with the company as it grows. For the past few months, one of those major pushes has been churn. Email notifications changed, the exit video was added and everyone had the sudden awakening that it didn't matter how many people joined their community if they kept leaving lol After the Skool Games Mastermind in June myself and many others set out on a mission to kill churn the right way. Here's a breakdown of what I did, the results, and how you can do it too. Phase 1: Understanding what my churn was to start with This was of course a slightly inflated number since I (like everyone else) went ham to win the Skool games. Lot's of wild promotions and promises that are tough to fulfill. That being said, my churn was 37% the month after the games. This means that 37% of the people who joined in May left in June. No bueno. ** For reference, <20% churn is considered decent and <10% churn is considered GOOD Phase 2: Prioritizing my game plan for getting back on track This started with fundamentals. Would I even want to stay in my community? I needed to make my product better FAST. Luckily @Alex Hormozi and @Sam Ovens gave us a multitude of ways to improve. These included: 1. Onboarding calls - Connect with new members ASAP to show them you care, provide guidance and make them feel a part of the team. These are best done in groups of 5-6. 2. Understanding your members - Looking at the data for my current community to determine who my ideal customer was and begin tailoring more towards them specifically. 3. Increasing engagement - There are many ways to do this, enough so that people have communities for it. I'll share how I solved it. 4. Clear roadmap - You have to define what success looks like and eliminate distractions. 5. Amazon Prime Effect - Give so many different separate value adds that it is illogical to leave 6. Live calls - At the end of the day the world is shifting to interaction over courses. Run with it