Business Development has shed its skin a few times. Gone are the days of aggressive selling using manipulative methods. The Old Way - 10 Calls and Vm's to one prospect - Pushy automated emails - Slimy tactics and sales psychology to trick prospects - Product heavy messaging The New Way - Targeted calling - Tailored emails that educate and ask questions - Listening more than talking - Customer focussed messaging I'm still guilty of falling into old habits... Which way are you working currently?

Breaking News: SAAS Sales Reps have been spotted doing the 'SaaS-y Shuffle' - dodging objections like pro dancers! 💃 If you've ever convinced a CXO that your software is actually a necessity, join the club! Sales in the cloud is like selling umbrellas in Seattle - wet, but profitable! ☔