Business Development has shed its skin a few times. Gone are the days of aggressive selling using manipulative methods.
The Old Way
- 10 Calls and Vm's to one prospect
- Pushy automated emails
- Slimy tactics and sales psychology to trick prospects
- Product heavy messaging
The New Way
- Targeted calling
- Tailored emails that educate and ask questions
- Listening more than talking
- Customer focussed messaging
I'm still guilty of falling into old habits...
Which way are you working currently?