Want your TikTok videos to reach the right audience? Learn TikTok SEO to optimise and categorise your content 👇🧵
Want your TikTok videos to reach the right audience? Learn TikTok SEO to optimise and categorise your content 👇🧵 __________________________________________________________ What is TikTok SEO? - It’s how TikTok understands what your video is about and matches it to viewers’ interests. Get this right, and your content appears in front of the people most likely to engage. 📈 How does it work? - When someone interacts with a type of content (e.g., beauty or gaming), TikTok shows them similar videos. Your goal: ensure TikTok categorises your video within the right interest group so you reach the ideal audience. 🔍 TikTok SEO also boosts your chances of appearing in search results. - Ever searched for "how to grow on TikTok" and seen relevant videos at the top? That’s SEO in action. Your content can show up here if you optimise it effectively. 🚀 __________________________________________________________ Step 1: Choose a strong keyword. - Start with your video idea. - Type related terms into TikTok’s search bar. Do similar videos appear? Are they what you’d expect? If yes, you’ve found a good keyword! 🗝️ Step 2: Optimise for your keyword. Use your keyword in: - Text on screen (especially early on). - Your description (naturally!). - Hashtags (no #FYP or #Viral—stick to relevant terms like #MorningRoutine or #BeautyTips). __________________________________________________________ Bonus: TikTok listens to your audio: - Say your keyword during your video. - Add captions to reinforce it. This “double whammy” helps TikTok understand your content and categorise it better. 🎙️+📖 __________________________________________________________ How to check your SEO is working: Look at the search bar above your video. - If it says "Find related content," TikTok hasn’t categorised it yet. - If it shows a relevant keyword, congrats—your SEO is on point! 🎉 Pro Tip: Your video might not be categorised exactly as intended (e.g., "TikTok Growth Tips" vs. "How to Grow on TikTok"). That’s okay! As long as it’s related, you’re good to go.