Want your TikTok videos to reach the right audience? Learn TikTok SEO to optimise and categorise your content 👇🧵

Ethan Edwards

19d ago in Threads 🧵

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What is TikTok SEO?

It’s how TikTok understands what your video is about and matches it to viewers’ interests. Get this right, and your content appears in front of the people most likely to engage. 📈

How does it work?

When someone interacts with a type of content (e.g., beauty or gaming), TikTok shows them similar videos. Your goal: ensure TikTok categorises your video within the right interest group so you reach the ideal audience. 🔍

TikTok SEO also boosts your chances of appearing in search results.

Ever searched for "how to grow on TikTok" and seen relevant videos at the top? That’s SEO in action. Your content can show up here if you optimise it effectively. 🚀

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Step 1: Choose a strong keyword.

Start with your video idea.
Type related terms into TikTok’s search bar.

Do similar videos appear? Are they what you’d expect? If yes, you’ve found a good keyword! 🗝️

Step 2: Optimise for your keyword.

Use your keyword in:

Text on screen (especially early on).
Your description (naturally!).
Hashtags (no #FYP or #Viral—stick to relevant terms like #MorningRoutine or #BeautyTips).

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Bonus: TikTok listens to your audio:

Say your keyword during your video.
Add captions to reinforce it.

This “double whammy” helps TikTok understand your content and categorise it better. 🎙️+📖

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How to check your SEO is working:

Look at the search bar above your video.

If it says "Find related content," TikTok hasn’t categorised it yet.
If it shows a relevant keyword, congrats—your SEO is on point! 🎉

Pro Tip: Your video might not be categorised exactly as intended (e.g., "TikTok Growth Tips" vs. "How to Grow on TikTok"). That’s okay! As long as it’s related, you’re good to go.

Quick disclaimer: