When someone asks you how much you charge, here’s what you say: “Usually when working with clients like yourself, I charge between X amount and Y amount. For example, Jenny is a client I’m currently working with (don’t use the real name) and she invested £____ amount and were already achieving XYZ results”. This sets the tone of price early and can deals with the elephant in the room A.K.A, price. I’ll tell you another time exactly what to say when the client then says: “That’s far more than I was thinking” “Do you do a discount” “What do I get for XYZ price?” In the meantime, use the exact wording I’ve given above and use it as early as possible in the conversation. You're welcome.