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PPC Launchpad By GrowMyAds.com

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28 contributions to PPC Launchpad By GrowMyAds.com
Merchant Center Access
We are randomly losing access to merchant center accounts. Did I miss something we should have done with the Business Manager or with the new merchant center experience.
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Merchant Center Access
Anyone having issues with losing access to merchant center accounts. I have lost access randomly for 3 accounts in the last week.
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New comment Oct 7
Super Niche Market
I have a client we have been doing PPC for and while the Brand is working so the account looks like it is doing well, but it is not. The other non brand and shopping are not performing. This site has a barrier to entry in that you have to have an edu/gov email address to even be able to buy (they are ecommerce selling office supplies and stuff that military bases and schools would use). I have tried targeting areas around military bases, education sector and a few other audiences. I do also have a competitor campaign going with little success. Any ideas on how to "get in" with this specific group.
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Budget Spreadsheet
Does anyone have a great way of keeping track on client budgets. My current agency hasn't done a great job of it and I want to revamp system. I have some ideas but wondered if anyone had a good system in place.
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YOY Avg. CPC Significantly Up - PMAX
Across all of our brands, CPC are up anywhere from 30-60%. Any ideas of how to lower these? I have been title testing, restructured the account (focusing on top sellers), reviewing feeds to ensure quality images, titles, descriptions, adding in Google cats, etc.
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New comment May 29
0 likes • May 28
I am seeing the same thing across the board in PMax and search and shopping It is very frustrating. There are several articles out there as well documenting this. I have been changing bid strategies etc to try and lower.
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Julie Hennessy
3
39points to level up
@julie-hennessy-3666
PPC Specialist for over 18 years working mostly in an agency with various industries and budget sizes.

Active 23d ago
Joined Dec 13, 2023
Georgia
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