Create a worthwhile post every day
This is a test of the concept. But, it could be great for your communities Create one worthwhile post a day It could be about money, a mindset, or an insight. It could be funny, relatable, or sometimes odd and off-topic. β For today I had a couple calls with people playing the skool games and what I will say is so obviously but true but I even forget it **How you structure your ads or organic will curate the people who want to join your free group** When someone is watching your content they will think: "That could be cool to learn, see, or experience. It's free, so why not? It might be cool, might not be. But, it has piqued my interest enough to do something instead of nothing." This is your community created by your content. It will set the groupsβ topic variety and overall sophistication. When they join You can help people at least see the way you operate and how you connect the dots of data Also, increase the group average by posting and helping others. Use your posts, the classroom, calls, events, and webinars to set the environment. Then if your ads were in congruency with your offer It will make natural sense for them to become aware of it from: - The classroom videos - DM people to set calls - Sell at the end of webinars - sell in retargetting ads - strategy sessions and much more The % of the people from free to paid will be even higher because of how well the ad marketing message to the free group is The average free-to-paid conversion for lower-ticket items is 10%. Increasing it to 16% is a 60% rise, not a 6%. So, ads just became a lot more profitable. So how do you find ad marketing message? by talking to people with your offer in mind. Also, listen to the issues they face to see how it all fits together For example home service businesses will ALWAYS need more leads -> to get more estimates -> to get more jobs Marketers can often get leads easily. But, what do home service businesses REALLY want? They want more estimates. My marketing message is better. I offer estimates, not leads. One word alone changed my results.