My goal is to generate more inbound sales leads. Is there anything that could be better about my website or gmb page that could help it to generate more sales leads? Here is a link to my website: https://lifecarebenefitservices.com/. My gmb page is: https://www.google.com/search?q=Life+Care+Offers+The+Best+Rates+For+Individual+Life+And+Health+Insurance+Policies+on+the+Market.&stick=H4sIAAAAAAAA_x2MTQrCMBBGV4rHGAS3ksaftO6sIAqKIh7ASTNDQ0MCSSqex5Ma3H7vvW82nS_Ep2600itVSS2EUYJ3ZZK4aZi3LGuzriR9J6-LZYIDRoIbM8UEz56gpZThgZkSHEOEszf2bc2IDv763hs4EbrcF5TGiL4juAdnO1uK4CGXjyvGgfLyB_rwt1OMAAAA&hl=en&mat=CZ9stlbPZKoFElcBqiIDwjPJzXQEVrSeiSlIa0E-iC-Nfon7YH05HDuvEZdxG69UFQ56QM1wx0WXeJ0zift5oJ9zA28K44tzEw5Ov8RKyDne_7KMmN5uBcqXZHxtS_evVxM&authuser=0. Do you think it would be better to run SEO or ads to drive traffic to my website or gmb page for lead generation? Which would be more cost effective ads or seo to generate leads and traffic to my website and gmb page?