Marketing today... [day 8]
There are no issues with it. It's flawless. Just kidding. Fake scarcity and urgency suck. What the marketing world needs is real $100M offers. Then scarcity and urgency won't matter. ~ I was listening to the Skool Stories podcast hosted by Matthew Thompson. He was talking with Calvin Hollywood who has 2% churn in his Skool community. Matthew made a comment about how German products are well-oiled machines but their marketing might be so-so in quality... But the product really delivers. Calvin's group wasn't any different. ~ So my new goal with my business is to make the group + delivery streamlined and overdeliver so every client refers more clients. What about you?