Andrew Kirby told us to solve a specific problem, make specific content, make a product that solves that specific problem. But doesn't that go against the advice of "Escape competition through authenticity?" or "You're are the niche?" Long ago I remember everyone preaching that. And now everyone preaches niching down? Apologies if I'm not seeing things clearly but isn't this contradictory?

If you're trying to figure out your niche, or what your group should be about, read this post. You can get your answer in about 10min if you just follow the 5 steps. Ex: I help people new to skool figure out what to make their community about in under 10minutes. (and avoid months of wasted time and stress) A big part of the pressure comes from this idea that you have to ‘get it right the first time.’ It’s the fallacy of the ‘perfect pick.’ In reality, it’s never like this. Your original idea is guaranteed to suck and be wrong and not the thing you do a year or two from now - when you've refined it 6 more times. So get your wrong idea out as fast as you can. And simply make it less wrong over time. Until eventually it’s so little wrong that it’s actually right. So let’s just rip the bandaid off and get your first version out there. STEP 1: PICK WHAT YOU WANT THE COMMUNITY TO BE ABOUT Communities typically form around of the 3 Ps: Profession: Some skill you learned from a job or gig. Think “accounting” Pain: Some problem you’ve overcome personally or helped someone else overcome. Think “overcoming food allergy” Passion: Something that interests you whether you like doing it or like learning about it. Think “building model cars” 𝐴𝐶𝑇𝐼𝑂𝑁 𝑆𝑇𝐸𝑃 = 𝑀𝑎𝑘𝑒 𝑎 𝑙𝑖𝑠𝑡 𝑜𝑓 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑠, 𝑝𝑎𝑖𝑛𝑠, 𝑎𝑛𝑑 𝑝𝑎𝑠𝑠𝑖𝑜𝑛𝑠 𝑦𝑜𝑢 𝑐𝑜𝑢𝑙𝑑 𝑝𝑖𝑐𝑘. STEP 2: PICK WHO DO YOU WANT THE COMMUNITY TO BE FOR WHO will either be: - People like you - People like you’ve helped before - People you think are underserved Or a combination of all three. 𝐴𝐶𝑇𝐼𝑂𝑁 𝑆𝑇𝐸𝑃 = 𝑀𝑎𝑘𝑒 𝑎 𝑙𝑖𝑠𝑡 𝑜𝑓 𝑎𝑙𝑙 𝑡ℎ𝑒 '𝑤ℎ𝑜𝑠' 𝑦𝑜𝑢𝑟 𝑔𝑟𝑜𝑢𝑝 𝑐𝑜𝑢𝑙𝑑 𝑏𝑒 𝑓𝑜𝑟 STEP 3: DESCRIBE THEM AS THEY SEE THEMSELVES → In a way they can say “this is for me.” For example, if I wanted to help people like me, I’d say: 30 to 45 year old businessmen (NOTE = Hormozi wrote this) So you want to think through the following variables: pick 3 (ish) - Age - Gender - Profession - Problem - Interest STEP 4: GOOD STUFF YOU HELP THEM GET + BAD STUFF YOU HELP THEM AVOID. BY JOINING YOUR COMMUNITY.

To celebrate 10,000 Synthesizers I'm hosting a free cohort-based course. This is for you if you're an employee, student, or beginner creator who wants to earn $3,000 - $10,000/month doing what you love online. I will teach the fastest way I know to monetize. You see, an update to the Great Online Game is on the horizon. And this update unlocks a new way to monetize. You will be among the first people to learn about it. Thus unlocking first movers advantage. Click here to add it to your Calendar and get the Zoom link. See you on Monday.

Hi fellow synthesizers! I am just starting out and decided to collect emails by giving away free challenges. So my question is, what tools I can use and is there any good tutorials on this topic? Thanks!

Paid communities are the rage. But just because your favourite YouTuber is making bank with a paid community or course, doesn't mean it's the fastest path for you to get to $10k/month. As a synthesizer, there's only 4 ways for you to monetize: Let's break them down, then help you figure out which is best for you. This is a crucial decision if you want to make a full-time income online doing what you love. // 𝐓𝐇𝐄 𝐅𝐎𝐔𝐑 𝐌𝐎𝐍𝐄𝐓𝐈𝐙𝐀𝐓𝐈𝐎𝐍 𝐏𝐀𝐓𝐇𝐒 1. DO IT YOURSELF (Courses) What is it: The buyer receives information. They have to consume it, and execute on it themselves. Pros: It's infinitely scalable. 1,000,000 people can go through a course at the same time. Cons: It's very hard to sell. The buyer knows it's going to be a lot of work to consume the information then implement it. // 2. DONE WITH YOU AND OTHERS (Paid Communities, Group Coaching, Cohort Based Courses) What is it: The buyer does the work with you helping in a group setting. Pros: It's pretty scalable. You can help hundreds of people at the same time. Cons: It's hard to sell. The buyer does all the work, and doesn't get much direct help from you. // 3. DONE WITH YOU (1 on 1 Coaching) What is it: You help the buyer privately to achieve the outcome. Pros: It's easy to sell. People value 1 to 1 connection, and direct help is very valuable. Cons: It's not infinitely scalable. It's hard to scale beyond $30,000/month. // 4. DONE FOR YOU (Services) What is it: You do work for the buyer. Pros: It's super easy to sell. The buyer hardly has to do any work, but still gets the outcome. Cons: It's not infinitely scalable. It's hard to scale beyond $30,000/month. // 𝐌𝐘 𝐒𝐓𝐎𝐑𝐘 When I started trying to monetize, I thought the best thing to do was build an audience. I spent a year doing this, and made $0. This post explains why you should not make content until you figure out monetization. Please do not make the mistake I made.