Hoping everyone has a joyous and safe Christmas and Holiday season. I have a "love/hate" relationship with Holidays. I love the joy and happiness they bring, but I also can't wait to get back into the game when they're over. I'm excited to see what you guys do in 2025 (doesn't seem real that we are ACTUALLY in the year 2025). Tony

We were having a discussion on the Pro group call yesterday about "guilt" and mindset over making such high profit margins with so little effort. It's a real thing and most of us have some sort of "mindset" that wants us to "earn" the money we receive. Here's a post from Alen Sultanic a while back that I think helps us think of "EARNING" money in a new light. Enjoy ... The Right Money Mindset - The Subconscious Negative To Positive Flip Over Process For Receiving A Lot More In NHB+, I like to open every call with about 30-45 mins of mindset work, because without that, no amount of knowledge, skills or know-how is going to get you far. Reason being, for as long as I can remember I had one of the best skill sets in the world when it comes to this game, but not the best mind set and it wasn't until I fixed my mind set that allowed me to dominate anything I put my mind to. You see, one of the principles of the subconscious mind is that it always works to keep you safe, and anything it creates, any belief system, anything is there to keep you safe. So growing up without much money, everyone around you has to create justifications as to why we didn't have much to feel good about that. Their brains were on autopilot making them feel safe, and thus phrases such as "money doesn't grow on trees", "money is evil" and such become the norm and take root in the subconscious mind. In order to become the person who receives a lot of money, your mind has to attach A LOT of positive association to it, and as many of you didn't grow up rich, that means by default deep down you have a negative association with it. How can you receive much money if in the depths of your subconscious mind you believe you're doing bad in the world? This is how I know if you don't have much of it, 99.9999% you have a negative association with money and don't even know it. So here's the "flip over process" of how to go from negative to positive association so you can start recieving a lot more of it. You can't spend money without helping or supporting someone else, and you're not just supporting that one person, you' also supporting all of the people they support when they spend the money too.

...Got this post from Alen Sultanic this morning. Kind of relates to why we don't have to pitch and close advertisers like so many other businesses. _____________________________ To build a sustainable business, your product or service must be something they can sustainably afford. The concept of inclusion vs exclusion marketing is one of the most potent thinking models you can use for business. How many want to give you money vs how many actually can give you money? Sure, just about everyone wants a Ferrari or a Patek and to fly Privately. ...But how many actually can? The rate limiter of your business is the size of your audience, and their rate limiter is their income. The more they can afford, the more they can buy. The less they can afford, the less they can buy. Most marketers these days are operating with the motto "charge more," "qualified leads," and "scale"... It only works to a degree, as it violates the inclusion vs exclusion principle. The more you charge, the less of them can afford it. The more you need to qualify, the less qualified there are. And the less you can scale. So how about this...instead of charging more, qualified lead and scale. We just flip it and charge less so everyone can afford it. ...Build a great relationship with them, and then we create qualified leads instead of having to qualify them. And then we can scale. Here are a few notable companies that went broke by trying to follow exclusion principles... ...Ferrari, Lamborghini, Patek Philippe, Rolls-Royce, Bugatti, and many others wouldn't survive without the LMVH conglomerate buying them. What's really interesting here is that companies who follow inclusion principles bought them. Fiat bought Ferrari, VW bought Lambo, BMW bought Rolls Royce, Bugatti is owned by VW as well, and Patek was bought by the Stern brothers, who were their suppliers. If you look deeply all across the world, in every single industry, you'll notice this principle at play.

Hi, Jerry Zak here. SF Bay Area, CA. Love the K.I.S.S. “hidden in plain site” business this is! I know this will work, if I do the work 😊 Looking forward to where this takes me.

It's official. The call will be Thursday morning at 10 am CENTRAL Time. I'll send out a link Sunday afternoon. I look forward to meeting everyone!