Drop a comment in this post. We can just keep up a general discussion about anything without making it all "official".

Hey everyone! My wife had a baby in November and I've been working from home. Everything has been out of sorts and I missed yesterday's call. Nobody was on the October call and I had said I was not doing the November call, so we're definitely overdue for a call if you want one. That said, if you want a free 60-minute coaching call (ask me anything, live walkthroughs or audits, etc) on Friday, December 15th, at 10am CST, comment below and I'll make it happen if I get comments from 3 or more people. Thanks for bearing with me as I try to get back to normal life! -Ryan

Great news! If you're new to Google Ads (or have shaky foundations), I've just dropped the Google Ads Quick Start Program in the classroom for you. The program is designed to take you from "Zero experience" to "More knowledgeable than most ad managers that have a year of experience" and has over 8 hours of content, a free e-book, a bonus master class on marketing principles, and it's free! NOTE: I will be taking this down when I've had the chance to build a landing page for it and sell it. Also NOTE: You can only access it for free if you've done something halfway valuable for the other members of this group! Yup, you've got to be Level 2 in this group to access the free quick start program. You can do that really quickly by just posting an introduction or something. You only need 5 points to get to level 2, so posting an introduction and/or commenting on other posts is a quick and easy way to get some engagement. Every time someone likes one of your comments or posts, you get a point. Get 5 likes, and you've got access to all of the content in this group. The more value you provide, the more likely you are to get likes, but if you like other peoples' comments and share the love, it will likely come around if you post anything yourself. If you have no interest in the Quick Start Program for beginners, there may be some other stuff behind the Level 2 gate that makes it worth making a single post, so give it a shot! You can even post introductions as a comment on this post. Also, please let me know your thoughts about the program if you go through it. Thanks! -Ryan

Just got this email, thought I'd share in case you've not seen it: Shopping Enhanced CPC Deprecation Dear Google Ads customer, You’re receiving this message because you’re using Enhanced cost-per-click (eCPC) for your Shopping campaigns in the following accounts - (Redacted) What’s changing? Starting in early October 2023, any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding. Why are we making this update? Enhanced CPC was the first Smart Bidding strategy we launched over 10 years ago. Since then we’ve launched more advanced bid strategies like Target ROAS, Maximize conversion value, and fully automated campaigns like Performance Max that help you achieve similar or better results. As we continue to adopt these more advanced strategies and campaigns, Shopping campaigns will no longer use Enhanced CPC. What are my options? In your Standard Shopping campaigns, we suggest trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. You can also try our newest fully automated solution, Performance Max campaigns. If you choose not to make any changes to your campaign by October 2023, your campaign will operate as if it's using Manual CPC bidding

I've been overhauling accounts for a local agency and have seen a pattern, so I wanted to share the general beatdown that I'm putting on these accounts so you can replicate it if/when it makes sense for you. Here's the general flow. Phase 0.5: 1. Remove Search Partners and/or Display Network from all Search campaigns 2. Change Location Settings on all Search Campaigns to "Presence In" (on both Target & Exclude) Phase 1: 1. Set the date range to "All Time" 2. Navigate to "Keywords" (Account level, so you're looking at keywords from all campaigns) 3. Add a filter to only show keywords with less than 1 conversion 4. Pause everything that shows up. Phase 2: 1. Remove the conversion filter and sort by cost/conversion descending (highest cost/conv. to lowest) 2. Pause outliers that are much more expensive than anything else (50%-100%+ the cost of the avg) Phase 3: 1. Navigate to "Ad Groups" (Account level, so you're looking at ad groups from all campaigns) 2. Add Columns "Number of Eligible Keywords" and "Number of Eligible Ads" (In 'Setup' column group) 3. Pause all ad groups that have 0 eligible keywords (do not include dynamic ad groups) Phase 4: 1. Look at ad groups that still have 30+ keywords 2. Identify search intent of top converting keyword 3. Rename ad group with search intent included in name 4. Compare search intent of all other keywords to top converting keyword 5. Move any keywords that have different search intent into the relevant ad group (or new if needed) 6. Repeat with all other ad groups 7. Check ads in each ad group for alignment with search intent of the group's keywords Summary: The biggest problem I see with accounts in agencies that didn't have experienced ad managers is structure. They add keywords willy-nilly, or just accept Googl'e recommendations. Sometimes they take over someone else's account and just add to the mess. Cleaning up the account's structure lets the budget go toward things that convert and cuts a lot of the wasted spend so you can test and adapt with cleaner data.