Great news! If you're new to Google Ads (or have shaky foundations), I've just dropped the Google Ads Quick Start Program in the classroom for you. The program is designed to take you from "Zero experience" to "More knowledgeable than most ad managers that have a year of experience" and has over 8 hours of content, a free e-book, a bonus master class on marketing principles, and it's free! NOTE: I will be taking this down when I've had the chance to build a landing page for it and sell it. Also NOTE: You can only access it for free if you've done something halfway valuable for the other members of this group! Yup, you've got to be Level 2 in this group to access the free quick start program. You can do that really quickly by just posting an introduction or something. You only need 5 points to get to level 2, so posting an introduction and/or commenting on other posts is a quick and easy way to get some engagement. Every time someone likes one of your comments or posts, you get a point. Get 5 likes, and you've got access to all of the content in this group. The more value you provide, the more likely you are to get likes, but if you like other peoples' comments and share the love, it will likely come around if you post anything yourself. If you have no interest in the Quick Start Program for beginners, there may be some other stuff behind the Level 2 gate that makes it worth making a single post, so give it a shot! You can even post introductions as a comment on this post. Also, please let me know your thoughts about the program if you go through it. Thanks! -Ryan

Hi guys! I have seen many scripts getting shared on LinkedIn and I thought it would be great to open a chat here to share scripts. Mainly related to performance max and shopping product bucketing I find them helpful. Feel free to share your scripts and mention your experiences with them! I will start by sharing a script to export (Pmax but also all) search terms: https://github.com/agencysavvy/pmax/blob/main/search-categories

I made you something. This is something I put together as a lead magnet for my Agency Overhaul consulting program, but I wanted to share it with you all in case it can help you get some structure around your Google Ads work. I made it super general, so it should apply to any service, Google Ads being no exception. There's a link to a walkthrough video at the top-left and the different pages include sheets you can upload as task lists directly into Asana, Monday, or Teamwork. I hope this is helpful for some of you! https://docs.google.com/spreadsheets/d/1WktwSVRLP2fKc0F_0S6xijwk4Vs8_bJZwb7hixphF5A/edit?usp=sharing

Ever take over a new Google Ads account and struggle to get good performance, only to find they had put really dumb settings in place? I took over an account recently and started to set things up on a Friday. I fixed their conversion tracking issues (always step 1), set up a brand campaign and set up a general search campaign with their top keywords (a cross between volume and buying intent). I had paused every other campaign and left only mine running, so I thought everything would be fine for the weekend. I came back Monday and saw that traffic spiked, which was good. Until I looked at the search terms report... There was a ton of stuff coming from keywords I never added! I checked the target keywords and someone had added a bunch of Broad match keywords, including a one-word, super generic keyword that could have ANY intent! I knew that the owner, the marketing manager, my client (an agency owner), and possibly their sales manager had access to the account, so I went to the change history to see who had "tried to help". Turns out, it was Google! They added 165 BROAD MATCH KEYWORDS to one ad group!!!! The source was "Auto-applied Recommendations", which I never checked because I never turn them on. ALL OF THEM WERE ON!!!! I quickly turned them off and posted on LinkedIn about it, making the offhand commend that I would "add it to my checklist" (I don't have an actual checklist, which is why my dumb brain got into this problem). Someone apparently called my bluff and asked for the checklist, so I had to actually get organized and make one. I thought you might benefit from having it as well. I just went with everything I could think of off the top of my head that I would normally check when taking over a new account (bonus: it can be used to check new accounts after you set them up, as well). Because I created this with you in mind, I made it public and gave you commenting permissions. Please feel free to point out anything I may have missed while my brain was shutting down after a long day of reporting.