If you've been around for a bit and read any of my comments about my favorite feature, then you know it's the Calendar (insert the sound of angels singing). Yesterday, I had a call with my paid community that was a great example of why I love the Calendar so much.. it was a bit chaotic or thanks to @John Felice a bit ZESTY, but really packed full of gold.. (their words not mine lol) But I had a couple pause moments where I had that realization of how grateful I am for Skool, especially the fun factor and how much FREEDOM it gives me. 🙌 One of the moments was where I was explaining that there may be noise in the background for a few seconds, because I was making a balloon animal (technically, a balloon sword) for my little one. Like this is a paid community call and I have set up my life in a way that allows me to pause and make sure my little one is still feeling like his mommy is here for him too. Being a present mom is part of why I do this and it was great to have that awareness moment. (I've had it once before when I was having a coffee chat standing on top of a dump truck load of sand/dirt. 😅) The other moment was when one of the members was listing off a recap of what we had gone through and they used the nickname the group has created for me which is GOATmother. Now.. I don't fully know how this nickname came about. I just woke up one day and saw I was getting called the "GOATmother 🐐" in comments and posts. (Edit: It was @Joe DeFilippo who started this name!) But it's a reminder that one of the fun parts of a community is these inside jokes or nicknames, and this is likely something that would not happen outside of a fun platform like Skool. Today, I saw that a member had made a Loom sharing his level 5 key takeaway, while playing the guitar because someone else challenged him to do it. It was so cool to me that I threw it on my About Page. Why not? 🤷‍♀️ Then a pop up coffee chat led to one client practicing a pitch and it led to them getting their first $99/m paying member. All while I had kids begging for more peaches in the background lol There are no chiseled in stone rules of how to make this "work". You have freedom to be creative and be fun. To test things out and to show up authentically.

Just realised that it is HEAVILY biased towards previously successful communities! I have a gaming community that I have not touched for actual MONTHS So what is it ranked at??? Number SEVEN Lmaoooooo Ohhhh so there must be engagement then F*** No (See images) I've had an average of 50 activities in the past week It's so dead and I have no plans to do anything with it! Other communities should be taking my spot haha This is not very fair to new communities trying to climb discovery🙏 P.s Here is my guess as to why it's like this: The algorithm is now so heavily squeed towards retention that it actually benefits me. Why? My traffic came from off platform so these people came in then left the whole platform not the community. Which means that the algorithm thinks I have good retention - so I think that's why I am still ranked at number 7

In the Christmas spirit, let us know a TINY thing about Skool you're grateful for! (@Evelyn Weiss, @Matthew Thompson, and @Nav Pabla peer pressured me to write this)

I’m curious, what does your community show someone for the first time? Kind of like having a drink for the first time, usually with family or friends - your community of people. So what does your community introduce people to? Or has this sparked an idea for you?

Whether you’re new to the business or just unsure about certain terms, no one should feel left out of the conversation. I’ve put together a list of terms to help make things clearer. CPL (Cost Per Lead): The cost to get someone interested in your product or community. CPC (Cost Per Click): How much you pay for each click in a paid ad campaign. CAC (Customer Acquisition Cost): The cost to gain a new paying customer. LTV (Lifetime Value): The total revenue a customer generates over their time with you. MRR (Monthly Recurring Revenue): Monthly subscription income. ARR (Annual Recurring Revenue): Yearly subscription income. ROI (Return on Investment): Earnings compared to what you spent. Churn Rate: The percentage of members or customers who leave over time. Retention Rate: The percentage of members who continue their membership and/or stay engaged over a specific period of time. Conversion Rate: The percentage of people who take a desired action, such as buying, signing up, or joining a community after visiting the about page. VSL (Video Sales Letter): A video designed to sell a product or service. CTA (Call to Action): Direct instructions like "Join Now" or "Learn More." SOP (Standard Operating Procedure): Step-by-step instructions for how tasks are done. KPI (Key Performance Indicator): Metrics that track success, like sales, engagement, or profit. COGS (Cost of Goods Sold): What it costs to make or deliver your product or service. Scaling: Growing your business while maintaining profitability. 80/20 Rule: Focus on the 20% of efforts that deliver 80% of results. Scarcity: Creating urgency by limiting time or quantity. The Boolean Rule: A clear, specific promise beats a vague offer every time. See Andrew Kirby’s post: https://www.skool.com/community/the-boolean-rule The Rule of 300: Spend 100 minutes each on outreach, comments, and content daily. Focus on quality interactions to build real connections, not just numbers. See Andrew Kirby’s post: https://www.skool.com/games/rule-of-300-update-grow-your-skool