Hi Guys - Question... working on finalizing a proposal for a reactivation campaign. As far as I can tell about reactivation, its all about the offer that you make to THEIR list. How do you guys come up for offers based upon the assortment of various niches you pitch? As in, if i'm working with a roofer with 150K old leads, what/ how do you guys typically come up with offers for their list? Thanks in advance!