Not sure everyone saw my response in the AMA thread so going to send this out as a separate thread. Thanks to everyone who asked questions for the AMA. I recorded a Loom video response to all questions and also have the transcript summary below. Summary: Here's a summary of your key answers from the AMA video transcript: Starting a Google Ads Agency: - Start with an industry you know or are interested in - Get one good case study to showcase your results - Use that case study to cold outreach and get your first few paying clients - Don't try to niche down too narrowly at first Tracking Important Metrics: - Focus on conversion metrics - conversion volume, rate, cost per acquisition, ROAS - In early stages, monitor click-through rates and impression share to ensure bids aren't too high Setting Up Offline Conversions: - Didn't provide specifics, said it can get quite technical - Typically work with CRMs and use Zapier for integrating offline conversions Audience Setup: - For most sites, use basic audiences like 7/30/90 day website visitors - Don't get too granular unless you have very high traffic volumes Pricing Structure: - Prefer flat-rate pricing model based on ad spend for simplicity - Some agencies use percentage of ad spend model Targeting Specifics: - You can still target specific YouTube videos/channels - Recommended trying Local Services Ads for local businesses Performance Max: - No plans to replace standard Shopping campaigns with Performance Max currently - Google pushes Performance Max heavily but other campaign types remain Other Topics: - Provided tips on budgeting, profitability forecasting - Struggles with success on Discovery/Demand Gen campaigns - Plans to create videos on auditing accounts, structuring ecommerce campaigns