When you propose and pitch work for clients (through referrals, cold outreach, and even when you draft up proposals for brands that want to work with you)... you'll want to craft a short "credibility statement". Lots of creators are missing this in their email outreach... so I figured I'd share a simple exercise that can be helpful if you struggle with this or just want to up your game! The goal is to establish your credibility by highlighting your past successes, expertise, or unique qualifications. This helps to build trust and shows the recipient that you're capable of delivering on your promises. Here's how you do that: 1️⃣ Reflect on Your Past Successes: Think back on your career and identify three instances where you achieved significant results, had successful collaborations, or demonstrated relevant skills or experience. These could be projects you completed, goals you achieved, or problems you solved. They should be relevant to the service you're offering in your cold emails. 2️⃣ Describe Each Success: For each instance, write a brief description that includes the following details: What was the project or task? What role did you play? What was the outcome or result? How did this benefit the company or client? 3️⃣ Craft Your Credibility Statement: Now, take these descriptions and craft a paragraph that establishes your credibility. This should be concise and focused, highlighting your achievements and experience in a way that's relevant to the recipient. Remember, the goal is not to brag but to demonstrate that you have the skills and experience necessary to provide value to the recipient. Your credibility statement should make the recipient feel confident in your ability to deliver on your offer. 4️⃣ Review and Refine: Finally, review your credibility statement. Is it clear and concise? Does it highlight your most relevant achievements? Does it demonstrate your ability to provide value? If not, refine it until it does. 👇👇👇👇 Let's go step-by-step with a fictitious example of Jane Doe; a social media creator in the fitness niche.

Hey all! My name is Robyn. I’m originally from South Africa, I’ve lived in Malaysia and the uk too, and now Vancouver is home. I am a wife, mom, dog mom, and content creator. I love to share authentic moments inspired by my adventures and I hope to connect and network with like minded people 😊

Hi there, my name is Jacqui, and im currently based in Philadelphia,PA. Im a content creator and fitness professional. I love creating content and looking forward to e meeting new friends and potential collaborators. I'm excited to see what the future will unveil with the use of AI because I'm definitely using it now and think it's only the tip of the iceberg in terms of what we can currently do with it. You can find my socials on jacquimoranti.com

I’m stuck trying to figure out what is the best social media link in bio? I currently have Stan Store but it’s a monthly fee and I’m not sure what I want to sell nor do I want to rush to sell something…then I joined beacons I love that they off media kit but it’s just sooo much being thrown at you, not sure what route to take as a upcoming influencer