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When you propose and pitch work for clients (through referrals, cold outreach, and even when you draft up proposals for brands that want to work with you)... you'll want to craft a short "credibility statement". Lots of creators are missing this in their email outreach... so I figured I'd share a simple exercise that can be helpful if you struggle with this or just want to up your game! The goal is to establish your credibility by highlighting your past successes, expertise, or unique qualifications. This helps to build trust and shows the recipient that you're capable of delivering on your promises. Here's how you do that: 1️⃣ Reflect on Your Past Successes: Think back on your career and identify three instances where you achieved significant results, had successful collaborations, or demonstrated relevant skills or experience. These could be projects you completed, goals you achieved, or problems you solved. They should be relevant to the service you're offering in your cold emails. 2️⃣ Describe Each Success: For each instance, write a brief description that includes the following details: What was the project or task? What role did you play? What was the outcome or result? How did this benefit the company or client? 3️⃣ Craft Your Credibility Statement: Now, take these descriptions and craft a paragraph that establishes your credibility. This should be concise and focused, highlighting your achievements and experience in a way that's relevant to the recipient. Remember, the goal is not to brag but to demonstrate that you have the skills and experience necessary to provide value to the recipient. Your credibility statement should make the recipient feel confident in your ability to deliver on your offer. 4️⃣ Review and Refine: Finally, review your credibility statement. Is it clear and concise? Does it highlight your most relevant achievements? Does it demonstrate your ability to provide value? If not, refine it until it does. 👇👇👇👇 Let's go step-by-step with a fictitious example of Jane Doe; a social media creator in the fitness niche.

Spent this morning putting this together for y'all! It's a list of every single brand that joined forces with Mattel to promote the new Barbie movie. We're talking Airbnb, Béis, Boohoo, and 59 other brands. WHY...? you might ask. Because... they GET IT. (And I want to help you.) Their marketing teams are dialed into what's going on, how to make waves in culture, and commandeer attention in social. And that's the exact kind of companies you'll want to work with if you're a creator or freelancer. There are 62 brands on the list. And over the next couple of weeks… … There’s an opportunity to reach out to these brands and compliment them on this very fact. Give them a virtual high-five. Show them that you're not just watching, but truly seeing their strides. It'll put your name out there and establish your credibility. It’s unbelievably effective. I mean... picture this: You're part of the marketing team at one of these high-profile brands. You're still riding the high from a spectacularly successful campaign. Your eyes scan through your inbox when suddenly an email titled "Barbiemania!" jumps out at you. It's from a creator - someone who's been carefully watching your moves, appreciating the ripples you're creating, and now, they've decided to reach out. Do you think they'll stop in their tracks to see what else you have to say? You bet! That's the power of tapping into culture. It's how you create an effective hook. I can guarantee that your authenticity and attention to detail will leave a lasting impression, opening doors to exciting collaborations and future partnerships. Get a copy of the google sheet here

Made you another video where you'll uncover four well-executed aspects of an outreach email... and three things I would do to make it even more effective. Would love to hear your thoughts, so don't forget to leave a comment! 👇