Paul here. Long time direct response copywriter and marketer. Complete SMMA newbie. Niche = BJJ Academies. Been training BJJ for almost 11 years & teaching for about 9. Recently my friend and instructor asked me for some help with paid ads so here I am. GHL experience = Zero. Know my way around CF so can work a basic no code page builder but that's about it. I'm here because I asked a question in the GHL FB group and Rob swarmed in giving me tons of value.