If you want to stand out from the hordes of other advisors you NEED to be different Here are 3 tips that will help you stand out 1. Show Your Face. Whatever you do, don’t hide online. If the only picture that exists of you on your website and social profiles is the same headshot you took 10 years ago, it’s time to rethink your approach. Get used to showing your face – post pictures and videos regularly to build trust. 2. Share Your Personal Life. Drawing a hard line between your personal life and professional life is overrated. The best way to build trust is to share your personal life with clients and prospects. LinkedIn, Facebook, and even your email list are all great places to do this. Tell people about your hobbies, family, and life goals. You will come across as being more human. 3. Hang Your Hat on Something. You want your personal brand as an advisor to be very clear. The best way to do this is by becoming known for something specific. Take a stance on something and really own it. This could be annuities, the growing national debt, or even a local financial topic that’s relevant to your city or state. Use these tips to grow your brand and get your prospects to take notice.

This book can change your business and your life. It's also a quick read. The GoGiver taps into the secret that the megasuccessful already know: Personal wealth is the by-product of making the world a better place

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