So we all know that results = retention = riches but I have a question for you all. Do you run the ads personally for your clients or do you have a freelancer? If you have a freelancer, what is your biggest hurdle with hiring one and if you run the ads yourself, what do you personally do to make sure your marketing knowledge is up to date?

Hey guys, so since around Mid September, I switched from primarily IG DMs to coldcalls, in terms of my outreach system. When I used to DM, my show rate was a solid 60%. when I manually booked them, I would send them a thank you VSL and reminders for 24h, 1h, 10m before on email and phone, as well as a follow on Instagram. Since switching to coldcalls, I have booked over 20 meetings. And only around 5 have actually showed (25%) The actions I’ve taken so far to improve this is sending a personalised written email with testimonials and freebie incentive, after booking instead of just thank you VSL . And I’ve made sure to be consistent with calling them an hour before every booking (sometimes I forget this) I have another 5 meetings upcoming next week and I believe it’s that which is the problem. I have no choice but to book people far out (5-7 days away, sometimes 10) because I work a full time job, and my availability with the prospect always clashes. Even though this is technically out of control, it still really annoys me. Any suggestions guys?

He'll everyone I'm new here, what can I do to develop myself ?

In the past few weeks, I helped a friend implement a new approach to lead generation. Instead of the classic lead magnet, I suggested using a low-cost product (micro-offers strategy). I’ve been using this method for a while, but we launched his setup 8 days ago. The result? ROI of 0% on the product itself :D, but he got 6 bookings for online calls (potential high-ticket clients). If you're curious about how I set it up, let me know, and I'd be happy to share the details 😊

Hi everyone, My name is Jachym, and I’d like to share my journey of discovering and building a strategy that completely transformed how I approach client acquisition. You might relate to this: organic content takes ages to deliver results, cold outreach doesn’t feel right or isn’t effective enough, and you’re stuck searching for a way to attract “warm” leads. That was me not too long ago. I run an agency specializing in fashion e-commerce and spent a long time trying to scale client acquisition without wasting time and money on ineffective strategies. 🎯 First Attempt: Free Lead Magnet At first, I tried the classic lead magnet approach—I created a resource of creative materials for fashion e-commerce brands, offering value for free. It generated interest, but there were two major problems: 1️⃣ Most of the leads weren’t relevant—they just wanted the freebie and had no intention of investing in my offer. 2️⃣ Ad costs outweighed the profit from the high-ticket service I was selling. I realized this wouldn’t work. How could I scale when every lead was costing me more than I’d ever earn back? 💡 Breakthrough: Micro Offer That’s when it hit me: What if I offered the same resource for a small price—low enough to break even on ad costs but high enough to filter out freebie-seekers? ➡️ This way, I’d have an unlimited ad budget while attracting people who were actually interested in my niche and willing to spend money. I won’t lie—it didn’t work at first. I learned the hard way that having a great product isn’t enough; you also need to know how to persuade people to buy it. I dove deep into funnel strategies and squeeze pages, tested different ad creatives, and after several failed attempts, I finally cracked it. 📈 Here’s How It Works Now: 1️⃣ Ads: I run Facebook ads promoting my micro offer. These ads direct people to a page where I explain the value and sell the product at a price that just covers the ad spend. 2️⃣ Leads: By doing this, I generate leads, warm them up with high-value content, and collect their contact info—effectively “paying” nothing to acquire them.