Wish y'all a nice call, I'll be seeing you next week👌 In the meantime, I've completed last week's challenge and I have 1 video up and another one coming up today. I gotta be honest, having a clear intention on mind of wanting to help the viewer made it much easier for me to speak to the camera. I still had to repeat phrases a couple times (because I'm not that good at coming up with long, uninterrupted thought-trains), but that was nothing compared to the old videos where I would just re-take every 2 seconds (literally). I don't feel robotic anymore, and now I just gotta work on my speech and practice being more mindful on camera so I don't forget why I'm doing this in the first place. I went from recording 50+ minutes for a 4min video, to recording 30 minutes for a 20min video. The videos on your YouTube already cover this, but I feel like the group calls helped me dig it into my brain and actually put this stuff into practice. I'm curious about what y'all gonna cover up today, and I'd love to know how'd the challenge go for Aaron 🔥

In the educational niche, what's better? 1. Short, specific videos about one topic (e.g: How to program your workouts to optimize recovery) 2. Long, broad videos about various related topics (e.g: How to structure your workouts as a beginner) 3. Both If it's the latter, how would you go about uploading frequency of each types? How specific would the shorter videos be? This is something that I'm currently struggling with right now, as the longer broader videos are the best performing ones, but they make me run out of content ideas faster in the long run, whereas the shorter videos are usually the most informative ones (they go deep into detail), but are the worst performing ones. Another issue I'm facing is that I'm running out of informative content ideas really fast, and even though I think it's kind of related to this question, I'll save it for another post.

A deep dive into video sets, locations, color selection and different effects of camera lenses, Ivan explained how each component delivers a different supportive emotional element to you videos. Interesting content is the main key in any video. Combined with the right "language" added from your setup will convey the videos emotional intent as early as the thumbnail and title. Content creation while ON camera was also discussed. In real life without a camera we tend to act and talk quite naturally. While on-camera, sometimes its difficult because the camera replaces any people you directly interact with. Developing a clear format structure and delivery structure for your content helps you speak into the camera easily with more authenticity. Key take aways: 1) Think about what emotions and messages you want to deliver to the audience. What set-up elements help support these emotions? What colors, edit cuts, lights / shadows will reinforce your emotions and keep your video interesting? Your content holds the answer to these questions. 2) Its far more important to create a simple video that's "ok" looking that delivers massive value than it is to have a perfect video with weak content. The audience wants value. Bad video can be forgiven. Bad audio and bad content drive your audience away. 3) A simple 3-part content structure for the first 30 seconds of your video was given: Pain - Process - Transformation It is designed to be 3-4 sentences and tells the audience what pain your addressing, what the process is to fix it and what the transformation outcome follows. Here are 2 examples: "Beginner Content Creators struggle with making great videos on budget friendly equipment. I teach a simple process to optimize their equipment settings so they can feel confident their videos look professionally done without a production team." "Many people with two jobs struggle with weight gain. I help them structure their time and create nutritious pre-made meals at home for their lunch box so they can prevent weight gain, increase overall health and eliminate the anxiety caused by NOT having time to exercise."