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The Email Lab

Public • 249 • Free

14 contributions to The Email Lab
Black Friday (poll)
Did ya buy?
Poll
16 members have voted
2
17
New comment 30d ago
1 like • Dec '24
A few Amazon bits n pieces
TWO new products added 🏆
Just dropped 2 new products in the classroom... 1. Firestarter coaching 2. PIMP MY EMAIL Firestarter coaching is a one hour fixer session with me, to unfuck your strategy, undo your doubts and unlock your growth PIMP MY EMAIL is an email review service where I record a loom video reviewing your latest email and give you top tips to maximize the results
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7
New comment Nov '24
TWO new products added 🏆
1 like • Nov '24
love the humour... why so serious!
The 4 Cs Flywheel™
The 4 Cs Flywheel is the game-changer for your business. 🚀 Content. Community. Commerce. Customers. That’s it. Four steps that don’t just work—they spin. It’s not some clunky, outdated funnel that drains your time and energy. It’s a flywheel—smooth, automated, and endlessly powerful. Here’s how it rolls: We start with content. That’s your spark, the thing that attracts eyeballs and gets people curious. Then, we move to community—building a loyal tribe who actually cares about what you do. From there, we roll into commerce. Your community supports your business, and your business feeds your community. It’s like a perfect circle of value. And lastly, customers—delivering results so good, they can’t stop talking about you. Guess what that does? Feeds right back into content. Boom. Endless growth cycle. 🔄 Unlike a funnel, which basically says, “Thanks for your money, see ya,” the flywheel keeps the momentum going. It builds relationships. Automates processes. Turns followers into superfans. This isn’t fluff. I’ve used it in my business, my clients’ businesses, and every time—it delivers. More customers. More community. More results. And now, I’m teaching it all in my community. Four lessons, one for each quadrant. Want in? Drop a comment or slide into my DMs. Simple. Effective. Transformative. Let’s spin this flywheel together. 💥 Access the new FREE flywheel course in the classroom NOW: https://www.skool.com/doug/classroom/d61b90be
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New comment 2d ago
2 likes • Nov '24
Love this, I've just messaged you about coaching...
FREE Mailchimp course?
Just dropped a free 1 hour Mailchimp for beginners course Yours totally free... https://www.skool.com/doug/classroom/f315b531
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New comment 25d ago
FREE Mailchimp course?
1 like • Nov '24
Too much Doug, too much
Apple Mail 18.2 update
Apple’s shaking up email again. Here’s what’s coming in iOS 18.2 and why it matters. 👇 Newsletters? They’re off to the Updates tab—think Gmail’s Promotions. Don’t panic. If you’re sending updates, promos, or newsletters, that’s where they belong. Let’s own it and craft content that shines wherever it lands. Clipping is now the norm. 🧵 Big, flashy designs? They’re going to get chopped. Keep it simple, keep it snappy. Punchy text-first emails are your new best mate. AI-generated preheaders? Yep, Apple’s replacing your carefully crafted preview text. The solution? Smash out a killer subject line and an opening line that hooks them immediately. And here’s the big one: branded mail. Your logo, your presence, front and centre in the inbox. No more generic initials; this is about trust and standing out. Set it up via Apple Business Connect—it’s free and takes 10 minutes. Add your domain, upload your logo, verify with a quick DNS tweak, and you’re good to go. Why does this matter? Apple Mail owns 55% of email opens. That’s more than half your audience. Play by their rules, and you’ll reap the rewards. Ignore it, and you might miss the boat. Emails are evolving. Adapt, and you’ll stay ahead. Your next move? Streamline your emails, polish your content, and get that branded mail sorted. Ready to level up? Let’s do this. 🚀
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New comment Nov '24
Apple Mail 18.2 update
0 likes • Nov '24
Great tips Doug, thanks!
1-10 of 14
Harriet Holland
2
6points to level up
@harriet-holland-5393
Experienced Marketing & Communications professional

Active 32d ago
Joined Nov 18, 2024
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