One big mistake we made (I write with a partner) with our first book was publishing with zero marketing. No email list. No social following. “Publish and they will come” mentality. Now we write in public, bring the audience on a journey, and launch with friends and fans to jumpstart. “Short reads as brand/reader magnets” We’re publishing the first 3 books in a new series soon. Right now, I’m putting together a “short read” to gather early readers, and build up a niche-specific email list. The story in the short read is about something that happens before the first book in the series. I’m planning to promote the short with a targeted “micro-budget” FB ad pointing to a book funnel page. Have you used short reads to build your email list? Beyond this strategy, what else has worked for you when you’re a new author or new to a niche and you don’t already have an email list or reader following?

👋 Hi, my name is Guy! I live in Montréal, QC (in the great state of Canada 😂) and I plan on writing a Romance book. I want to get these 3 things from the community: 1. Knowledge exchange (prompts and more) 2. Feedback 3. Emulation and sharing For fun I like to do these 3 things: 1. Buy Fountain pens, ink and beautiful journals & notebooks 2. Driving around… Road trips. 3. Learning... Any kind of knowledge