Money in your bank account loses 7% of it's purchasing power per year. Which is just ONE REASON why 95% of my net worth is in bitcoin. If you look in my bank account you'd think I'm poor 😆 I don't have much cash because I firmly believe cash is trash. And today, I'm hosting a bitcoin workshop to explain why I'm so bullish on bitcoin + how you can get started with bitcoin, too. I'll show you how you can easily invest however much you're comfortable with, and how to cash out when the price goes up. You can access the live workshop here. 👈 If you can't make it, you'll get the replay but only if you're a member of the Contentpreneurs community here. For more upcoming workshops, check out the poster attached. Each of them will help you with a KEY area of growth as a contentpreneur. ❤️ P.S. By becoming a member of Contentpreneurs, you'll also get access to me + my team on a weekly basis so we can look over everything you'r doing AND you'll get instant access to our library of over 40 workshops I've done in the past that are guaranteed to help you earn more money as a Contentpreneur. And we're raising our price next week so this is your last chance to get in at the lowest price ever.

Ever wondered what business metrics could reveal to help you sell more of your services to your clients? Decipher the maths behind their monthly leads and visitors. It's not as complex as it looks. For instance, let's take a hypothetical scenario for a client: They get a monthly footfall of 5,000 visitors. Their product's market value is $1000. (Just for easy calculations) The average website conversion rate usually hinges around 1.5-2%. Now, if their website follows this trend, the monthly data should look like this: Visitor conversion at 2%: 100 visits Sales tallying up to $100,000 Assuming a profit of 20% after costs, before tax, they rake in $20,000 This simple analysis shows that they can spend up to your gross profit margin to acquire a client and not incur any losses. [part of that could be working with you for a nice fee😉] But, let's imagine if you could double their conversion rate. We all specialize in making that happen but we don't use it to leverage our clients. Don't worry about the method we are using most clients don't care just deliver the results and your clients will stick with you for life. We get hung up on Facebook ads, Google ads, SEO, or a dozen other methods none of that matters if you show them this. Let's consider we boost the conversion rate to just 4%: Visitor conversion jumps to 4%: 200 visits Sales spike up to $200,000 Profit, post-costs, swells to $40,000 Simple equation, right? We are all marketers and content creators it's our job to show clients the value we can deliver them but we often concentrate on the wrong things. I am as guilty as the next person but I am now working on finding someone who will put me in front of clients because with this story who wouldn't want to hire me? We all just need to find a way to get in front of as many qualified clients as possible and just show them the maths.😉

I was listening to one of my mentors Rob Moore from the UK and he uses this as his strap line and at first I was thinking nice strap line it really flows. But then I sat back and thought he’s right if we just sit and watch from the sidelines nothing is going to change. We might spend money on courses and training but until we commit ourselves to actually implementing what we learn knowledge is pretty much wasted. But until we take that plunge send that email, make that call, pay for that appointment setter or designer we don’t achieve anything. So if you were to start from day one of your business journey what would be the biggest risk you’d take now that you didn’t take then? Mine would be is to keep on going in one direction and exhaust that before moving on. I look back on the number of times I have been tempted and changed direction because in my head there has been that little voice saying “what if this doesn’t work let’s set up a plan B”

I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?

You are doubtless an expert on your product or service But somebody who is an expert of the marketplace they serve is going to have 1000 times more credibility. So quickly work out what your ideal market place is, what are the major issues that affect it, and the essential things you need to know above and beyond your own product/service. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Almost without exception it is better to showcase your ability to solve their problems not try to sell your service or product. One really great method of selling a product to a warmed prospect is to create a story that details the negatives of not using your service and build on that "fear factor". Make sure firstly you do it with integrity and secondly, you actually have a genuine solution to the problem they highlight to you. By alleviating the clients concerns to their fears they feel the relief of having someone solve their problems for them. If they are already problem aware and you have the solution then you are providing a needed service or product to your client. They will appreciate your service provides them relief and actually welcome your contact. The questions you ask your client to determine what concerns they have and will give you an insight into how to frame your offer and services initially. Most clients are less interested in the how you deliver the service and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.