Hope all are doing well on Tuesday Morning? It's 12:45 AM Eastern New York time and this is about the time that I do the boring work that Beau talks about in his YouTube channel. So I thought I would share what I found. Many of you probably already know this but for those of you that don't here it is. I have a Brooks Brothers button-down plaid dress shirt that I had posted in my sellers hub and when I went to search for it I was buried in what I call the depth of hell which was page 9. My title was 80 characters in length but still very generic, which is why i ranked so low. So I decided to learn as much as I can in a relatively short period of time about the importance of KEYWORDS and ranking. I found a video on YouTube that was 30 minutes in length and gave me a break down of 9 styles of plaid and how using the style in your title could increase your ranking, which by the way is exactly what Beau states in his channel. I decided to test the theory, here is what happened: 1. I found out that the style of this plaid shirts was called Gingham Check Plaid. Not one of the most popular styles but you live and learn that not all Brooks Brothers are equal. 2. I inputted those keywords into my title along with button-down. Button-down is one of those keywords I noticed many people ranking on page one were using in their titles, of course I took out words that I really didn't need. 3. Now when I type in a generic search like "Brooks Brothers plaid shirt 17.5, I rank on the first page out of 6,500 results. 4. I also rank on the first page when I search for the style Brooks Brothers Gingham Check Plaid Dress Shirts out of 577 results. Just thought I would pass this on to every one, especially anyone who is new like myself to the reselling industry. It is not only important to buy what people want but it also critical to your success that you put in the work and finding those very important keywords. Many people are not putting in the keywords that are necessary to rank on the first page.