What does it mean when I’m ask for a complete blueprint for a duet and well-being company

there are two goals: One would be to provide them value on a regular basis like recipes, tips and meal plans (redirect them to our website). The second would be to sell them digital products every now and then. Can you list the expenses and tools that you would need to purchase and an overview of what kind of reults should we expect?. This is a diet and wellbeing company Please what do I do and what do I say— I am a newbie to email copywriting and also how much should I charge . Thanks for your time in replying.