One of the most interesting insights I learned from watching the recent skool games recordings was about businesses taking advantage of skool. Alex Hormozi said it best: “Every business has a community, it’s just whether it’s happening on purpose.” Why is this important? The future for businesses isn’t about one-time transactions anymore… It’s about building monthly recurring revenue businesses and fostering communities with the most loyal fans and customers. Alex Hormozi himself says: 💈 Barbershops: “Every barber should have a Skool community for their barbershop.” 🏋️‍♂️ Gyms: “Every gym owner should have a Skool community for their gym.” 🏡 Realtors: “Every realtor should have a Skool community for clients who bought a house.” I agree with Alex and believe that many businesses will soon realise the immense benefits of creating a dedicated community for their most loyal fans, followers, customers, or clients—an opportunity waiting to be unlocked. This will even be an opportunity for people to build skool communities for these businesses ... Which businesses would you join if they had a skool community❓

What resources do you guys use religiously which I’m missing out on❓ I use multiple resources to run my Skool communities. These include everything from: - Skool itself, - Go High level - My emails, - Phone calls, - Google meets, - Social media, - Canva, - Google sheets, Seems like quite a lot but always open to new suggestions 🧠

Every week I do a 90 minute private call with my highest paying clients. Today we went very deep. Want the recording as a New Years gift from me? I'll make it available to the first 100 people who DM me: "PRIVATE CALL"

I used to spend way too much time scrolling through social media, and honestly, it did nothing for me. So I decided to try something different. I’ve been using Skool as my new form of “social media” – jumping into communities, sharing ideas, and actually learning things that matter. It feels like being part of something early, like starting a YouTube or Instagram account back in 2012. Who knows where it’ll go in 10 years, but I’m already seeing the benefits of showing up and contributing. If you’re like me and want your time online to feel more productive and fulfilling, this might be worth a try. Put all of your energy into Skool, whatever niche or industry you want to start a community in … just start! Hope to see you all still here in 10 years🙌

Although it may sound contradictory, increasing the price of your community may not have the effect you think it will have. Many people have a subconscious belief that the more something costs, the more valuable it is. This phenomenon has been demonstrated time and time again across industries. For instance, Tiffany & Co. once struggled to sell their engagement rings, even though they were high-quality. Their solution? They increased the price. Instead of discouraging buyers, the price hike made their rings appear more exclusive and desirable, transforming them into a status symbol. Similarly, if you’re pricing your community at what you believe to be super cheap and way less than what it’s valued at, people may get the impression that “it’s cheap for a reason”—in other words, it’s not valuable or worth their time. This is called the Veblen Effect, and describes a situation where higher prices leads to greater demand as the product / service / your community is perceived as more valuable. So, if you’re struggling with conversions on your about page, consider taking a cue from Tiffany & Co. Although it may seem counterintuitive, increasing your price could elevate the perceived value of your community. This simple adjustment could position your offering as more exclusive and premium—making it something people aspire to join. Let me know how it goes for you‼️