Want to boost watch time on TikTok? Master mid-screen captions to keep viewers hooked 👇🏻🧵
Want to boost watch time on TikTok? Master mid-screen captions to keep viewers hooked 👇🏻🧵 ____________________________________________________ Why are captions so powerful? - "If they’re reading, they’re watching." Let me say it again: If they’re reading, they’re watching. - Captions keep viewers engaged, even if they don’t fully understand your video yet. - Higher engagement = higher watch time = TikTok pushing your content. ____________________________________________________ Where should captions go? - Most creators put captions at the bottom of the screen. That’s fine, but it’s not optimal. - For maximum engagement, place captions in the middle of the screen. - Why? People’s resting eye position on their phone is in the middle of the screen. - Mid-screen captions grab attention immediately when they scroll to your video. ____________________________________________________ How to make mid-screen captions effective: ✅ Position them at eye level (centre of the screen). ✅ Add effects like popping, sliding, or glowing animations. Why effects matter: - These subtle animations trigger dopamine, making your captions—and your video—more engaging ____________________________________________________ The bonus effect: Mid-screen captions keep viewers engaged for longer, even if they’re not immediately interested in the topic. - They start reading. - Reading leads to watching. - Watching leads to a higher watch time. ____________________________________________________ Key takeaway: "If they’re reading, they’re watching." Your captions need to: ✅ Be visible (centre of the screen). ✅ Be engaging (add effects). ✅ Support your video’s content to retain viewers. ____________________________________________________ Actionable tip for your next TikTok: 👉 Edit your captions to appear mid-screen. 👉 Add a simple animation or effect to make them stand out. 👉 Watch how your watch time improves! What’s your favourite way to use captions in your TikToks? Share your tips or questions below! ⬇️