6d ago in Threads 🧵
Want to boost watch time on TikTok? Master mid-screen captions to keep viewers hooked 👇🏻🧵
Want to boost watch time on TikTok? Master mid-screen captions to keep viewers hooked 👇🏻🧵
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Why are captions so powerful?
- "If they’re reading, they’re watching." Let me say it again: If they’re reading, they’re watching.
- Captions keep viewers engaged, even if they don’t fully understand your video yet.
- Higher engagement = higher watch time = TikTok pushing your content.
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Where should captions go?
- Most creators put captions at the bottom of the screen. That’s fine, but it’s not optimal.
- For maximum engagement, place captions in the middle of the screen.
- Why? People’s resting eye position on their phone is in the middle of the screen.
- Mid-screen captions grab attention immediately when they scroll to your video.
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How to make mid-screen captions effective:
✅ Position them at eye level (centre of the screen).
✅ Add effects like popping, sliding, or glowing animations.
Why effects matter:
- These subtle animations trigger dopamine, making your captions—and your video—more engaging
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The bonus effect: Mid-screen captions keep viewers engaged for longer, even if they’re not immediately interested in the topic.
- They start reading.
- Reading leads to watching.
- Watching leads to a higher watch time.
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Key takeaway: "If they’re reading, they’re watching."
Your captions need to:
✅ Be visible (centre of the screen).
✅ Be engaging (add effects).
✅ Support your video’s content to retain viewers.
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Actionable tip for your next TikTok:
👉 Edit your captions to appear mid-screen.
👉 Add a simple animation or effect to make them stand out.
👉 Watch how your watch time improves!
What’s your favourite way to use captions in your TikToks? Share your tips or questions below! ⬇️
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Want to boost watch time on TikTok? Master mid-screen captions to keep viewers hooked 👇🏻🧵
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