For anyone offering Google Business Profile (GBP) optimization services, it's time to pay attention to Apple Business Connect. While GBP has been essential for local search visibility, Apple Business Connect is quickly becoming a must-have for businesses looking to reach more customers, especially those using Apple Maps. Here’s why this matters: Default Navigation on iPhones: Apple Maps is the default navigation app on iPhones, and millions of people use it every day without a second thought. If your clients aren’t optimized for Apple Maps, they could be missing out on a huge chunk of potential customers. Apple’s Recent Focus on Business Connect: Apple is heavily investing in improving the reach and capabilities of Apple Business Connect. They’re making it easier for businesses to be discovered through Apple Maps and other Apple services. This makes it just as important as Google’s platform in the local search game. A Natural Add-On to GBP Services: If you’re already offering GBP setup and optimization, adding Apple Business Connect services is a logical next step. It’s an easy way to expand your offerings and help clients capture more visibility across both platforms.