Yes, probably YOU too 🫵 A quick test for you: ✅ Is your online shop conversion-optimised? ✅ Do you use storytelling about yourself in your online shop? ✅ Are your product photos appealing and informative? ✅ Are your product descriptions optimised for sales psychology? ✅ Do you send out regular newsletters and do email marketing? ✅ Do you use an external tracking tool to track your ads and your customers? ✅ Do you offer good and fast customer support? If these points apply to you, then congratulations! You no longer need to read the article 😎 Realtalk: You're prioritising the wrong things in your e-commerce business! Sure, it's understandable that you think finding the perfect product and creating the best ad creatives is the be-all and end-all. Almost every course or coaching programme out there will tell you that. But I'm telling you with over 4 years of experience in this business: That's not true! 😅 The winner product? There is no such thing. There may be products that are easier to sell with less effort than the others if you're a beginner. At least for a shorter time. But not more. I wrote an article about this here: ‘Winning product’ vs. ‘Boring products’. The myth of the winner. There's no point in spending hours, even days, searching for the perfect product or creating and testing the best ad creatives & copy if your online shop is ‘in good German’ sh***. So if your online shop is a mess, you don't have a straight line in your storytelling, your online shop takes ages to load, your texts & product texts are all boring and full of errors. Because you're just wasting money on your ads - and wondering why? No. The problem is usually not your ads. The problem usually lies elsewhere! Unfortunately, this is the case with 90% of all online shops that I see! 🤔 But what are the right priorities then? Here are some of the priorities you should also focus on: Customer trust You need trust for your customer to buy from you! A good way to build trust is through an authentic storytelling strategy. Tell your story and show who you are and what your values are. Also show transparent delivery times and delivery costs directly on the product page and list all important payment methods under the ATC button. How does that work? I'll explain in the article: Inserting payment icons in Shopify, WITHOUT an app. Free & fast for faster loading times and in this article: Reduce payment icons in the footer to the most important payment methods

❗Killer Value Proposition: Put your offer in a precise and persuasive value proposition. Answer these questions: - What's in it for me? - Why this brand? - What's the benefit? DON'T forget it's all about the customer and his needs. Nobody cares about what do you think & feel. ❗Irresistible Offer: Your offer has to be a no-brainer. People should feel dump saying "no" to it. How To: - Create insane perceived value - Give a guarantee - Make it a no-brainer DISCOUNTS are not an offer. They just decrease the perceived value THINK about it while building the product page. The Keyword here is "THINK". If you just copy & paste, there you have your answer why you are failing

I swear there was a classroom section I just levelled up and wanted to see what I have unlocked but apparently it disappeared

Long story short. I decided to test out my first product (coveted.ch). I made some creatives and one of them brought me 3 sales in a couple of hours on TikTok. I decided to double the budget, but it flopped. I ended up changing my website a bit, improving this creative, spending more and more money, and still no sales... What can be the reason in your opinion? I will attach the creative which brought me 3 sales with under 20 EUR spent and the 'improved version'. (BigMistake2 brought me 3 sales; the second one nothing). CPM is 0.7-0.9 on average. UPD: The 'EverFeel' ad got better metrics in terms of CPA and CTR, but no sales. I am also attaching export from my TikTok Ads (yeah I spent way too much)

Dear all, I hope you had a good day and hopefully some sales :-). Yesterday I started this CBO Campaign with 5 AdGroups (3 Broad, 1 Target with Interest and 1 just with Age). On every AdGroup, I have putted 4 different creatives for the same product. Now at the end of the day, I just checked the KPI's. 4 of 5 AdGroup's are performing well because 1 video is performing very well with ADC and Sales. The other 3 videos are having some clicks but no ADC or Sales. So my question is: 1. Do I need to duplicate this Campaign or should I run just the "Winner" Creative with an ABO Campaign or what are the best next steps?