Forty-five days ago, we took a pivotal step forward by adjusting our model to offer a $0 start cost for Data Commerce, Data as a Service (DaaS), and related offerings. This moment marks the realization of a vision I’ve held for the past four years—a vision to create a unified marketplace where data creators, users, sellers, marketers, sales professionals, designers, and many other roles can come together harmoniously. A Dream Realized From the beginning, my dream was to establish a space where each of you can focus on your strengths while relying on the community to support areas where you might face challenges. In this marketplace, collaboration replaces competition, allowing us all to thrive by leveraging our collective expertise. Navigating a Changing Landscape We’re living in an era where regulatory environments are becoming more stringent, especially concerning telemarketing and consent. While the fundamental rules remain the same, their enforcement has intensified. This shift requires us to thoughtfully assess our risk tolerance within the ecosystem. At AvocaData, our goal is to provide you with the resources and connections to navigate these changes effectively—whether that means finding trusted partners for lead generation or connecting with professionals who can manage compliant email marketing on your behalf. Commitment to Integrity Throughout my journey, one principle has remained unwavering: integrity over greed. Over the past four years, interacting with over 5,000 individuals across webinars, calls, and onboarding sessions revealed that a significant portion of the services people sought weren’t aligned with my ethical standards. This realization led us to pivot towards creating a platform grounded in honesty and quality, free from the scams and deceptive schemes that often plague the data and leads industry. Empowering You with Tools and Community AvocaData is more than just a marketplace—it’s a community empowered with the tools to build and manage your own data stores. Our platform is designed to facilitate meaningful interactions among: