- Profit - Followers - Engagement Instead, judge yourself on: - Posting daily - Engaging daily - Doing outreach daily Results always lag behind habits. Focus on processes first, outcomes later.

Content creation is 10% creativity, 20% work ethic, and 70% systems.

- Systemize everything with AI - Hire Overseas and cut payroll costs - Work ON and not IN their business Too much “hustling”. Not enough automating, delegating, and scaling.

My co-founder and I’s content strategy: - 3 tweets a day - 2 LinkedIn posts a day - 2 shorts per day - 2 YouTube videos a week - 1 newsletter It only takes a few hours of prep & one day of creation per week, and it works. Feel free to steal it from us.