This is my niche for now: "I help student entrepreneurs do 6+ hours of focused work a day on their business while in school by improving productivity and time management skills without sacrificing sleep, social life, or burning out." Possible niche I want to change to: "I help agency owners and copywriters making between 1-3k/month get to 5k/month by doing 6+ hours of focused work a day without sacrificing sleep, social life, or burning out." I don't think I will target students because they don't have so much money right now Reasons to change: More buying power My paid clients are 2 copywriters and an agency owner More specific Cons: Harder to find (maybe?) Why would they trust me? Harder for me to relate to. Conclusion: I know almost nothing about agency owners and copywriters but they have a bigger pain, more purchasing power and are a growing market. I can provide them with the productivity help they need to get to 5k/month though. Personally, I'm leaning a bit towards switching. Also when doing this should I let all people in my community and only coach my niche or should I let only potential clients for my niche in my community?