The Difference Between Watching a Course for Entertainment vs. Learning Something
I’ve noticed lately that whenever I watch a course, my goal is to absorb and apply what I learn, not just to passively consume content for the sake of it. What does this mean? In the past, when I watched a course, I watched it and thought I was done, just like how I used to race through books. I’d read them as quickly as possible to say I’d finished them. Pretty much like binge-watching a Netflix series for entertainment. So, why am I sharing this? During the summer of 2023: I needed to create a brand evaluation but couldn’t afford to hire an agency. Instead, I turned to the podcast of the agency where they discussed how they created a brand strategy. I listened to their podcasts over and over, breaking down the concepts until I could build everything myself. Here’s what I did based on their advice: - I identified all my competitors and mapped them out to find a unique position in the market - I scraped Amazon reviews to analyze data and make copy that connects with my prospects It took me a week of relistening to those shows and applying their strategies until I got it right. So, what’s the difference between watching a course and actively engaging with the material? It’s all about intention. My intention was to accomplish a task. My goal was to use their knowledge to create something I couldn’t pay for. I realized a few days ago that this is the same approach I need to use when watching sales courses. Instead of watching just for the sake of it, I need to apply what I’m learning right away and not just jump to the next course. For example, if a coach says that he re-read his script 400x times then I’ll do that. I’ll even go as far as copying their body language and tonality to get it down. Watching content passively won’t help me, but putting their strategies into action will. I’m doing the things that helped them succeed. It’s like going to the gym: just watching others lift won’t help me get stronger. But if I lift while picking up tips and tricks, I know I’ll see results.